Ideale The Future of Salt. Low Sodium. Liquid


At Universal Trades, the complete satisfaction of our customers is our top priority. Check out some of our frequently asked questions below to get the information you’re looking for. Contact us with any other thoughts or questions.

IDEALE is available in High-end Grocery Stores, Leading Pharmacies, Health & Wellness shops. Ideale is also available to buy online at and
At a chemical level salt is defined sodium chloride. Salt isn’t harmful, sodium is, and salt contains about 40% of it. Sodium contributes to the increase in blood pressure (hypertension) which increases the dangers related to heart disease and the circulatory system.
Ideale in Liquid format does not contain Potassium Chloride. Almost all low sodium salts available in market actually reduce sodium & add potassium instead. This can be very harmful for some kind of patients like, Kidney & Liver. Nephrologists and Hepatologists actually advise patients to cut down the consumption of sodium as well as potassium. Liver & Kidney patients must consult their doctor and verify the facts.
Even at a young age, it is important to control the sodium intake because although the disorders don’t seem to show right away, an unbalanced diet could severely endanger anyone’s health
Blood pressure tends to rise with age, never the less, it is important to keep it under control starting at a young age and a reduced intake of sodium is the first step to take.
For an adult, the WHO suggests no more than 0.07 oz (2 g) daily which are 0.18 (5 g) of salt. Unfortunately, in Italy today, the individual average salt intake is over 0.35 oz (10 g) per day which correspond to 0.14 oz (4 g) of sodium, twice the advised amount.
Sea salt, like all other types of salt available on our tables (Whole salt, Himalaya salt, etc.) contains the same amount of sodium thus represents the same problem of all types of salt.
Iodine is an essential micro-nutrient for our organism because it regulates the correct functioning of the thyroid. Iodine is so important that the Italian Ministry of Health recommends the use of iodine enriched salt, known as “iodized salt”.
it depends on the market where IDEALE products are sold because each country has different laws. For example, in India & Italy IDEALE is iodized.
It is not so easy: we must consider that it is not only the salt we add to our food but also the salt contained in what we eat (readymade soups, cheese, bread and desserts contain salt!).
Besides always using IDEALE products, be careful with what you eat and always carefully read the contents labels.
IDEALE maintains all the taste properties of the Italian salt from which it is obtained but reducing the sodium by 50% in the solid format (Fine and Coarse) and by 75% in the liquid format (Liquid and Spray).
For the Italian legislation, salt is a product which contains at least 97% sodium chloride. Therefore, according to Italian law, IDEALE which is obtained from Italian salt but contains up to 75% less sodium, is defined a salt-based condiment. Yesterday you used salt, from today use IDEALE.
IDEALE with its’ complete and versatile range of products, (Coarse, Fine, Liquid and Spray) is your ally in the kitchen. It is absolutely normal to use the diverse formats in different occasions: for example, water for pasta can be salted with IDEALE coarse then, for who likes very salty food, you can enhance the taste by using the Spray directly on the plate.
IDEALE maintains unaltered the taste characteristics of traditional salt.
The dose of solid IDEALE (Fine or Coarse) is the same as the traditional salt. For liquid IDEALE (Liquid or Spray) we advise that each one try to find the proper amount for their taste. However, the Spray format releases about 0.0050 oz (0.14 g) per spray.
It is a product for everyone because it is intended for those who wish personal wellness and are careful of their diet: mothers who worry about their children, women who wish to avoid cellulitis, sportsmen who wish to improve themselves, food lovers who want to be creative or for those who must follow a controlled sodium diet. Basically, for everyone.
Yes, Ideale is 100% Natural.
Pls write to us with your contact details & area of interest, our sales team will contact you for more details. Reseller Query
If you are not satisfied with the product, feel free to return with 3 days after you receive the product.
We will refund your amount after deducting nominal courier charges. Net product volume is 120ml when shipped, we do not accept returns if the product has been consumed more than 5ml. Pls contact us & share the image of product before return for return approval.
Once return is approved, we will arrange pick up and refund your amount (after deducting courier charges) once we get back the product.


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